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One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page.
While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use.
You might have seen a Twitter Card for a news story that needs updating.
(A Twitter Card is the rich content that is automatically attached to tweets).
Argyle Social allows you to schedule and publish updates across top social networks like Facebook, Twitter, and Linked In.
If a friend, subscription, or page annoys a user with updates from a particular third-party app, that user might hide any updates from that app altogether.
One thing that Edge Rank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook.
This means that pages with updates from third-party apps may not get as much engagement.
Edge Rank Facebook uses an algorithm called Edge Rank to determine which updates are shown in your fans’ news feeds.
You can learn more about it in this post from Econsultancy.
This doesn’t happen with all apps, but it does with some, especially if there are an over-abundance of updates from one particular app.